Création de site internet vitrine ou e-commerce sur Wordpress, Squarespace, Magento, Shopify selon les besoins.
• Management of the conversion and customer experience on 3 channels
- e-commerce website (USA, Canada, Europe, China, Japan)
- Weboutique (Wechat eshop in China)
- Call centers (Same écopé as web)
• Website revamp (not yet released): client’s journey requirement definition, validation of user specification, coordination with tech and internal business teams, testing
• international e-commerce strategy and business strategy
• Monthly analysis and reporting to the top management
• Projects coordination (change of ERP, revamp of e-commerce parcels, revamp of trigger emails)
• Management of the eCRM campaigns strategy in cooperation with the retail team
• Management of 3 FTE
Softwares: Google analytics, Jira, AEM, AB Tasty, SAP ERP, SAP BI, Cheetah digital, Iadvize
Management and monitoring of the US and European eshops : content management, e-merchandising, follow up and analysis of sales and trafic, conversion rate optimisation, development of loyalty programs, follow-up of the P&L and forecasts
Driving trafic : emailing, community management, SEO, SEM, partnerships with micro-influencers
Media: management of a media plan for September 2018
Management of one intern and two ecommerce packers.
Softwares: Magento, Google Analytics, Google Search Console, MailChimp, Adyen, etc.